A boxing gym teaches you how to fight. But the world outside the ropes teaches you how to survive. The streets take lives, but when we pull youth off the block, we owe them more than just a pair of gloves. We owe them a blueprint. Talent is everywhere—but opportunity is not. We give at-risk athletes the tools they need to create their own opportunities, ensuring that no battle has to be fought alone.
Inspired by Danny.
Built by Rich.
Founder Rich Martinez built a real estate empire from the ground up, only to lose everything—including four family members. After battling back from severe trauma and PTSD, he rebuilt his life to create the Danny D 65 Foundation. Inspired by Danny’s untouchable spirit, we know firsthand that survival requires more than grit. We provide the exact tools needed to rebuild, overcome, and succeed.
Watch The Full EpisodeThat ethos is the driving force behind The Culture. It is a comprehensive, out-of-the-ring infrastructure designed to take at-risk youth and veterans from survival mode to ultimate autonomy. By merging professional independence with creative identity, we give our community the tools they need to build their own untouchable empires.
The Professional Infrastructure
Financial independence is the ultimate equalizer. Through The Culture, we bridge the gap between street-level hustle and corporate or technological success. But we don't do it alone.
We are backed by powerful independent voices in the combat sports world. Champions of the culture like Marissa Olivera—founder of Fight Culture™, digital creator, and female combat sports commentator—help us spotlight this mission. Together with industry mentors, media creators, and trade experts, we ensure that athletes have a network of support that extends far beyond the canvas.
- Trade & Tech Training Connecting youth with apprenticeships in plumbing, electrical, construction, and emerging technology sectors—turning raw labor into specialized, high-paying skills.
- Career & Job Placement Partnering with local businesses to secure entry-level jobs that build legitimate resumes, strong work ethics, and reliable income.
- Financial & Real Estate Literacy Teaching the mechanics of credit, saving, and ownership. We show our community the exact path from earning hourly wages to owning assets.
The Creative Identity
But infrastructure without expression is incomplete. Hip Hop was never just music; it was a global survival tool for marginalized youth. Before he ever stepped into a boardroom, Rich found his sanctuary on the cardboard and concrete of the California B-Boy scene. The Culture fiercely protects and funds the true elements of this identity.
- B-Boying & MCing Funding studio space and providing a powerful, rhythmic outlet for youth to channel their aggression and articulate their trauma.
- Graffiti Art & DJing Supplying legitimate canvas materials, legal spaces, and technical equipment for young artists to leave their mark on the world constructively.
- Knowledge & Mentorship The ultimate equalizer. We teach self-awareness, history, and community responsibility to ensure the culture elevates both the individual and the neighborhood.
"A gym teaches you discipline, but The Culture teaches you how to live. From swinging a wrench to breakdancing on concrete, we are giving these kids the exact tools that saved my life. We are showing them how to build their own empires."
— Rich Martinez, Founder
When the world turns its back, The Culture steps in. We provide the mentors, the technology, the studio space, and the career paths. But we can't build the infrastructure alone.
You Are The Architect
The Foundation provides the blueprint, but our donors provide the spark. When you fund The Culture, you aren't just making a donation—you are directly financing the trade apprenticeships, technology access, and art supplies that keep a young person off the streets and in control of their future.